About Us

Maximise your bakery sales

    • The wrapped bakery category is one of the largest in grocery with over 2.7bn units sold a year and worth almost ¬£2.8bn. (1)

    • More households buy Bakery than Alcohol, Confectionary and Soft Drinks!

    • 99.6% of households purchases wrapped bakery in the last year whilst only 94.5% of households bought toilet tissue!

    • 1 - Coca-Cola (3)

    • 2 - Warburtons (3)

    • 3 - Walkers (3)

    • 95% of shoppers have trialled Warburtons products with 64% purchasing regularly (4)

    • 24% of shoppers purchase Warburtons most often which is higher than both Hovis and Kingsmill (4)

    • It all began in a small grocery shop in Bolton, which Thomas and Ellen ran. Ellen baked bread in their grocery shop, which sold out in an hour.

    • Within 2 weeks Thomas and Ellen decided to rename the shop 'Warburtons the Bakers'

    • Thomas' vision: "This is a family company selling traditionally baked bread with freshness and quality you can really taste"

    • Today's vision: "From Our Family To Yours"

    • Largest family-owned bakery business in the UK, still headquartered in Bolton

    • Actively managed by the fifth generation of Warburtons Jonathan, Ross and Brett

    • 12 bakeries and 14 depots located across the UK

    • Produce more than 2 million products a day including our famous wax wrapped loaves, wraps, crumpets, pancakes and bread rolls

    • Full national distribution, making 2 million loaves a day delivered to stores by over 1,000 vehicles

  • (1) The Nielsen Company, Total Coverage, Value & Unit Sales, 52 w/e Data to 28.03.15

  • (2) Kantar WorldPanel, 52 w/e 29.03.15

  • (3) The Grocer Britain¬ís 100 Biggest Grocery Brands 2015

  • (4) Millward Brown, 12 w/e 29th March 2015

  • (5) The Nielsen Company, Total Coverage, Unit Sales, 52 w/e Data to 28.03.15